Job Description

Product Marketing Manager (Product Marketing, Go-to-Market, Messaging, Healthcare Tech) Job Overview

This role at epocrates involves owning the go-to-market strategy, positioning, and product narratives for its commercial portfolio. The individual will define how epocrates' offerings are articulated, ensuring both clinical credibility and commercial value are clearly communicated to various audiences.

• Own the end-to-end go-to-market strategy for all epocrates offerings.
• Define how epocrates articulates its value, ensuring clinical credibility and commercial impact.
• Lead product communications and develop commercial sales frameworks for diverse audiences.
• Partner cross-functionally with key teams across the organization, including Product, Sales, and Strategy.

• An experienced product marketer with 5+ years in the field.
• Someone adept at translating complex product capabilities into compelling market narratives.
• A professional comfortable working across clinical, technical, and commercial stakeholders.
• An individual with a strong understanding of go-to-market strategy, positioning, and launch execution.
• A candidate with experience in B2B SaaS, healthcare technology, or ad tech.

• Own end-to-end go-to-market strategy for all epocrates offerings.
• Define positioning, differentiation, and value propositions across clinician and commercial audiences.
• Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers.
• Lead product communications, including clinician- and client-facing releases, updates, and key announcements.
• Create commercial sales frameworks and approved narratives, providing commercial guidance.
• Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams.
• Lead clinician and client advisory groups, synthesizing insights to inform product strategy.

• Bachelor's degree, preferably in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, marketing strategy, or a related role.
• Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences.
• Demonstrated ability to translate complex product capabilities into clear, compelling market narratives.
• Strong understanding of go-to-market strategy, positioning, and launch execution.
• Comfort working across clinical, technical, and commercial stakeholders.
• Excellent written and verbal communication skills.
• Experience with healthcare providers, clinical workflows, or medical education.
• Exposure to advertising products, media buying concepts, or sponsorship models.
• Experience running advisory councils or customer research programs.

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