B2B Marketing Manager - Security products - must be US citizen and based in the USA
A fast growing cyber security consultancy is seeking a high‑performing Marketing Manager to drive growth across the US market. This role is 100% focused on IAM solutions, ensuring that all campaign strategy, execution, and pipeline generation directly support the IAM portfolio.
In this role, you will transition from simple execution to full-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the strategic planning, project management, and end-to-end delivery of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory.
Your Key Responsibilities:
You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals.
1\. Strategic Planning & Project Leadership
* **Campaign Ownership:** Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market [USA]
* **Project Management:** Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution.
* **Event Strategy:** Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up.
* **Market Intelligence:** Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly.
2\. Execution & Demand Generation
* **Asset Management:** Oversee the development of high-performing digital marketing assets and content syndication programs.
* **Sales Alignment:** Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel.
* **Budget Ownership:** Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory.
3\. Analysis & Optimization
* **Performance Reporting:** Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies.
* **Process Improvement:** Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency.
What We’re Looking For:
We are seeking a strategic implementer—someone who can think big picture but isn't afraid to get their hands dirty in the details. You are a natural leader of projects and a bridge-builder between departments.
* **Experience:** 5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns.
* **Industry Background:** Direct experience in B2B Tech/SaaS is required; a background in **cybersecurity** is a significant advantage, IAM even more so!
* **Tech Stack:** Advanced proficiency in **HubSpot** (or similar Marketing Automation) and **Salesforce** (CRM) for tracking, reporting, and lead management.
* **Analytical Depth:** A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost).
* **Leadership Qualities:** Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal.
But what’s in it for you?
* **Strategic Autonomy:** You will have the freedom to shape regional strategy and see your ideas come to life from the ground up.
* **Global Impact:** Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue.
* **Growth Culture:** A culture founded on trust and professional development, with a steep learning curve in the high-stakes world of cybersecurity.
* **Flexibility:** A healthy work-life balance with remote-first options and/or hybrid flexibility in our Philadelphia hub.
We will offer you:
* A flat organizational structure and lots of autonomy; you are not just a number. You will join an organization that offers a steep learning curve, where your contributions will have a tangible impact.
* The opportunity to be part of a fast-growing and fun global cybersecurity company.
* A healthy work-life balance, so you can enjoy flexible work hours and 100% remote.
* Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self-improvement.
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